Youngtimers as shining lights at the Techno Classica

We developed the trade fair visual concept with a focus on "Youngtimers from BMW" on behalf of the BMW Group for the Techno Classica, the world's largest vintage-car and collector’s vehicles fair.

The hall was wrapped in a uniform, light-flooded look from the communication walls and the dynamics of the classic BMW vehicles were transferred to the present day.