We are seizing on the generational change in the firm to bring its "look" into the present day.
To this end, we retain classic elements, but also add contemporary ones to generate attention and excitement, which are certainly intrinsic to the firm:
Father < > Sons
Medicine < > Aviation
Tradition < > Future
We incorporate this principle of "contrasts" into all design parameters (graphics, typography, colours, text) and make them interplay.