Task: Brand development, naming and website
Client: ProXp Procurement Experts
Coop.: Florian Möllering, programming
Year: 2021
Development of a brand identity with naming and website for the newly founded consulting company of Maximilian Klein. He is a seasoned expert in the field of corporate procurement with a clear focus on strategy, cost optimisation, digitalisation and innovation.
Others have many junior players, ProXp consists exclusively of experts, is 100% independent and dedicated to the "digital convention" like no other.
Name and logo development are based on the essence of the brand ("competent, forward-looking procurement consulting"), the expertise of ProXp and the four pillars of the service areas. An agile way of working, constant flexibility and individual adaptation to each customer are hallmarks and call for a modular system with a living logo.
Living logo
Logo colours
Typography
World of colours
Image style
Stationary
Company sign
Modernism and eternity
All basic elements (typography, colours, image style, graphic style, raster) are essential elements for conveying the essence of the brand and, in combination, create a unique and recognisable identity.
Each colour conveys an element of the brand attributes. The linear forms of the geometric typeface Euclid Flex (Swiss Typefaces) are both modern and timeless. The visual style exemplifies the optimisation and perfection of procurement processes. These components work in harmonious symbiosis to create an unmistakable, strong brand identity.
as a stylistic device for visualising and highlighting content characterise the style of graphics.
Contrasts such as size ratios, scaling and colours subconsciously contribute to the presentation of the content being communicated.
The application and web design is impressive due to its simplicity, clear use of form and functional usability.